Much has been said about personalization, but saying that this is giving consumers a customized shopping experience based on their preferences and buying behavior is merely putting it lightly. The truth is that there’s much more to personalized marketing than one might think.
One thing holds true, though: personalization, when done the right way, can bring long-term success to a business.
A Marked Shift
Businesses now see a shift: from the traditional business model of offering standard product selections, consumers now expect recommendations tailored to their interests. Though this may seem to be a new concept, personalization has actually been 40 years in the making. Time and again it has been said that personalized experience will rule supreme for businesses, and it’s only now that these predictions have come into fruition.
Brands are Utilizing Personalization
Top brands are already thriving on personalization. Nike, for one, gives their consumers the option to customize their sneakers with different colors, materials, and sizes. Pandora Radio, on the other hand, allows users to listen to music that interests them, sparing them from the effort of switching from channel to channel.
These brands only show that personalized product offerings help not only in attracting new customers, but retaining them long enough for them to become brand ambassadors. It also allows businesses to collect more information that can be helpful in launching new products.
With personalized marketing continuously growing in the near future, businesses will have to look for solid solutions to provide an experience that delivers a relevant marketing message to consumers. After all, personalization isn’t merely a thread: rather, it’s already the way of the future.
Why Business Personalization is the Key to Long-Term Success, Inc
Now it’s personal. Why personalization is key to ecommerce success, Foundr