Emails are one of the most effective marketing methods. They deliver your message directly and completely to your target audience. They also allow you to optimize your campaign for better conversion. One way to ensure the effectiveness of your promotional email is through mobile optimization.
Benefits of Mobile Optimization
According to a study by Experian Marketing Services, personalized email messages they studied got a 29 percent rate unique email opens and 41 percent unique click rates. Half of the email opens and 39 percent of the unique clicks were done through mobile gadgets.
Hence, if you want to maximize your reach, using mobile responsive email marketing is the way to go. Apart from making it convenient for a mobile user to engage with or respond to your email, your marketing tool is also accessible and clearly visible anytime, anywhere. Here’s how.
Optimize your image
You can optimize your image for mobile by reducing its size, allowing it and all other elements to fit automatically into both a desktop and mobile screen, and making the more important parts of the image stand out.
- Basically, you can use CSS styles to resize. Users will be downloading the full image and the size will be adjusted through CSS.
- Another technique is to use a cooperative image resizer. The HTML is written using image tags that point to the elements or dimensions of a resized image, instead of the original size. The image resizer changes the image size based on the browser screen.
Create a responsive email template
Email templates give you the peace of mind of knowing your mobile website can adapt to any changes in mobile platforms. The Internet is full of free email templates to choose from. Some are single mail templates while others include sets of various designs and colors. All can be customized to your need or preference. Among the common email templates are Email Blueprints, Ink, Stamplia, Antwort, Marco Lopes, 99designs, and more.
Expand the important elements of your email
Calling attention to your email includes directing the readers’ eyes to specific parts of your email that you want them to see. Brighten those parts by blurring the background or the elements that are less important and enhancing the parts that the readers must notice. Enlarge links and provide a clear call-to-action.
Business category: Online Marketing, Web Design, Digital Marketing