There was a time when Google was the biggest gamechanger in advertising, and it was the sole brand that businesses worldwide relied on as a digital marketing tool. Nowadays, there’s another major avenue for ads: Facebook. Like Google, every algorithm update and trend on Facebook has the potential to be a game-changer, and brands can’t help but comply with the policies and adopt the practices that work on the platform.
As the years go by, the entire digital advertising industry looks forward to the Facebook trends that will shape the way they do their business, and here are a few of the things that have become apparent recently:
There is a surge in mobile ad revenues.
The profits gained from mobile ads have blown up exponentially and even outpaced desktop ad revenues in the last few months. What brands have to realize is that billions of dollars can be wasted if they’re not optimizing their ads for both mobile and desktop devices, so there is a really huge room for improvement when it comes to budget allocation and marketing strategy.
Facebook has a huge impact of a brand’s overall internet advertising growth.
Both Facebook and Google control a huge chunk of any entity’s online marketing success, which means both platforms need to be considered in every advertising decision. How your brand fares in Facebook’s advertising sphere, for instance, can improve your search engine rankings on Google, so crafting the right ads and delivering them to the right audience are truly crucial.
Consumers are getting tired of online ads.
Some people would even download special software to block ads, especially the ones that aren’t relevant to them. However, a lot of people are still appreciating the way certain brands craft their message or the relevance of certain ads to their life. This makes it imperative for a brand to personalize ads using an efficient automated system in such a way that the audience will engage with them—not block them.
7 Big Trends That Are Shaping the Future of Digital Advertising, AdWeek, June 1, 2016
Easy and effective Facebook Adverts, Facebook Business