No business would like to lose good customers. When your email subscribers become inactive, it can be a good idea to implement a re-engagement strategy to try to win them back. After all, trying to retain a current customer is a lot less expensive than trying to win a new one. Here are some tips to help you win back some of the interest you’ve lost.
Identify your inactive subscribers
Nearly all email lists will contain inactive subscribers who don’t open or click your emails much, but that doesn’t mean they’re no longer interested in your brand. Inactivity is a huge marketing issue, because the average inactive rate is a huge 60 percent, more or less. Your first order of business is to identify your least engaged subscribers so you can create relevant campaigns for them to win their interest.
Choose your tools for re-engagement
You have plenty of re-engagement tools in your arsenal that you can choose to use. These include polls, surveys, coupons, promo codes, and online competitions, just to name a few. Any of these can help you get the attention of inactive subscribers. By gathering data about your customers, you may identify the best tool or tools to use for each and every name on your inactive list.
Craft your re-engagement strategy
Your strategy will rely heavily on your brand and industry. Regardless of what industry you belong to, your goal is to send relevant content that offers incentive for your subscribers to engage with your brand again. It may be helpful to send your subscribers a notice about their inactivity first. If you don’t know where to proceed after that, get in touch with a savvy professional digital marketer who can help you create the most effective re-engagement strategy for your business.
The Top 10 Ways To Re-Engage Dead Email Subscribers, blog.kissmetrics.com
How Can I Re-Engage Inactive Subscribers?, help.aweber.com