Facebook Carousel Ads is an extremely versatile platform that can be used in a vast number of ways. Yes, you can use Carousel as a way to promote your products, but for the tool to be effective, you need to ensure that your ads are eye-catching and able to retain people’s attention. Consider these optimization tips to keep your customers enthralled with your Facebook Carousel ads.
Start out strong
Make sure your first image is an attention grabber and makes sense on its own. This way, you’ll be able to get your message across immediately even if users don’t have the time to scroll or swipe through the rest of the images.
Make sure that the ads have a well-edited sequence
Many marketers use Carousel ads to tell a story. But for that story to be compelling, it must be told in a way that makes sense, so edit your sequence carefully. Give your users a ‘plot’ to follow by identifying how your product or service fits into their lives and create a storyline with your pictures that demonstrate this.
Encourage continued engagement with the users with the other images
Once you‘ve grabbed the reader’s attention with your first image, you need to elicit a sort of ‘I can’t stop until I get to the end of the story’ response. An effective way to do this is to splice your images from a larger one so your picture set will look like separate parts of a larger picture.
End the story with an effective call to action
You started out strong, now finish off your story by leaving your audience wanting more. The key to do this is to actually not give your story an ending. Instead, use an effective and strong call to action that entices users to learn more and visit your custom landing page.
How to Tell Stories With Facebook and Instagram Carousel Ads, socialmediaexaminer.com