It doesn’t matter that your online business is just a small one-man operation—your customers are still going to be different from one another. You may have identified their needs, but in the more competitive marketplace that the world has evolved into, you need to take it a step further and tailor your marketing to provide a more personal experience. Get to know the three personalized marketing cornerstones and learn to use them to your full advantage.
Website content that targets different marketing personas
This step requires a large bandwidth, so if that’s something you don’t have, you can do on-site targeting through behavioral pop-ups instead. The goal is to customize the language and messaging of your online channels to suit the specific needs of different customer segments.
Automated email-driven product recommendations
There is plenty of marketing automation tools that allow you to craft lead nurturing campaigns based on customer purchasing and browsing behavior. Use the information you glean from these tools to develop an email marketing campaign designed to nurture leads and deliver product recommendations relevant to your customers. You may use these tools to craft onsite personalized product recommendations as well.
Tools that identify popular topics on social media to target content
With tools such as hashtags, you can identify the topics that your audience is most interested in. content creation is a critical to any digital marketing strategy, and knowing what your audience wants to know or is interested in allows you to craft the most relevant content for them. This allows you to create an element of deep exclusivity and personalization.
If you want to know how to harness these three personalized marketing cornerstones to the benefit of your business, your best move is to partner with a digital marketing company that has plenty of experience with your particular industry or niche.
10 Brilliant Marketing Personalization Tips to Implement ASAP, blog.hubspot.com