online shopping

Personalized Marketing: Customer Retention Through Simple Strategies

Return customers are hard-earned, especially when it comes to online sales. The attributes of an online business attract certain buyers, and marketing campaigns that boost and accentuate those attributes are important to continue. According to certain studies, over 87% of online shoppers say that they are more willing to continue business with a favored retailer when loyalty and rewards programs are offered. Combined with the proven fact that it is nearly five times more expensive to create new customers than retain loyal ones, aspects of customer retention strategies should be a priority for all online businesses.

Automated and categorized advertising, along with personalized marketing content creation, are now essential elements of a successful online sale. These specialized modes of information distribution not only highlight company strengths, but summarize loyal customer behaviors. Understanding the typical shopping behaviors of loyal patrons is vital in creating an online presence that continues to excite and prompt shoppers to purchase items and services.

The incredible ways that advertising and business information content distribution affects consumers are sometimes immeasurable. Once a firm scope on a key marketing group has been established, specific information can be created to entice and excite a loyal consumer base. There are a host of techniques available for growing online companies to solidify consumer loyalties without having to alter standard budgetary methods.

The basis of modern consumer loyalty retention is analyzing strong consumer data, while fashioning campaigns to further sales and expand outreach. Integrated personalized marketing can include cross-advertising according to consumer habits, recommending products with the help of consumer reviews, and connecting with consumers using regular distribution of email advertisements and sales incentives. The key to future growth using an established customer base is personalized marketing that encourages shoppers to form deeper relationships with favored merchants.

 

Sources:

2016’s Most Important Customer Loyalty Statistics, socialannex.com

How to retain customers with a great win-back email campaign, ometria.com

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