When it comes to social media platforms, Facebook sits alone at the very top. As of September 2016, Facebook has 1.18 billion daily active users. Furthermore, research shows that people spend an average of 50 minutes on Facebook a day, which is roughly the same amount of time we spend eating in a day. Case studies have also shown that businesses can enjoy a 22 percent increase in lead quality for a cost of $1.50 per acquisition with Facebook ads.
If you are interested in running Facebook ads for your business this 2017, take the time to discuss the following trends with a social media company like Nosto. Properly implementing these trends into your campaigns can easily improve its performance and ROI:
Take Advantage of Lookalike Audiences
Lookalike audiences is a Facebook ad tool that helps you find valuable potential customers who are similar to those who visit your site or are already in your CRM list(s). From location to interests, lookalike audiences helps you better target potential customers and make sure the right people are seeing your ads. This alone can improve the effectiveness of your ads exponentially.
Use Videos in Your Ads
Whether you are a fan of Facebook placing an emphasis on videos in your news feed or not, there is no denying that video ads are advantageous for businesses. After all, videos are generally more engaging than text or a static image, and allow you to relay more information. Videos that tug on people’s heartstrings or make them laugh are the best options to use.
Messenger Ads are becoming a Thing
Ads usually bring you to a landing page once clicked, but Facebook has offered a new way to skip this step. Facebook allows you to change the CTA button on your ads to send an automated message to users with the details regarding what the ad was offering. This increases engagement and gives your sales team a chance to immediately talk to a potential customer.
Why Facebook Ads Will Make You Successful in 2017 & Beyond, blog.hubspot.com