Personalization in marketing is one of the best practices your e-commerce business can adopt today. However, personalized marketing has been around for a few years. As a result, basic efforts are no longer “enough”; consumers want an even more personalized service from their favorite e-commerce websites.
According to a 2016 survey of consumers who have purchased items online, they expect more than just a personalized email from an e-commerce website. They also want to see the following personalized marketing elements:
Most e-commerce platforms allow you to see the purchases your customers make. This should provide you with a keen idea of the items that should interest them. Being able to anticipate the needs of your customers and providing with a selection of products that meet those needs is a great way to show that you care about them. If a new customer has yet to purchase anything at all from your site, you may want to take a look at what’s under “interests” on their customer information profile.
Auto-Fill Shipping Details
It can be a bit annoying for repeat customers to have to key in their shipping address and preferred payment method every time they place an order. Take full advantage of your sign-up sheet by asking them for two preferred shipping addresses. This way, your system can automatically use one of these addresses, with an option for inputting an address that they did not list upon signing up for membership.
Coupons aren’t always about how large a discount is. One of the biggest reasons why customers fail to use coupons is because the discount it offers doesn’t match with the products they want to buy. Leverage purchase history or take a look at the pages/products a customer has viewed repeatedly, and then create a custom coupon that provides a discount for that product or other similar products.
Consumers Want These E-Commerce Website Elements Personalized, marketingprofs.com