Personalized marketing is important for reaching and connecting with customers. Your marketing will be more spot-on when you utilize personalization as well. Before you try more advance tips, master the five fundamentals of personalized marketing first, as explained below:
1. Address Customers by Their First Names
The simplest tactic you can use is addressing customers by their first names. That automatically grabs an individual’s attention and causes them to feel like you’re talking directly to them. Many autoresponders allow you to automatically address recipients by the first name they gave you when subscribing.
2. Events and Attributes
You can use browsing history to personalize your messages to each user. For example, if you own a music app, you could send them reminders of music they’ve previously enjoyed. This can encourage them to open the app again. There are many ways to personalize through events and attributes, but always stay conscious of the trust your customers place in you. Don’t cross any boundaries in an attempt to personalize. It must be a positive experience for them.
3. Connect Users to Their Area
Assuming your customers have given you permission to access location information, you can create targeted campaigns just for those in that specific area. Those who don’t live in that city won’t have to see an irrelevant notification, decreasing the likelihood of them unsubscribing or uninstalling your app. People only want to see content that’s relevant to them.
4. Customize Send Times
Another important aspect of personalized marketing is sending emails at times the user is likely to read it. There are many great marketing tools that analyze the optimal times for sending emails to subscribers, so you don’t have to spend any time figuring it out on your own.
Segmentation is naturally essential in personalized marketing because it divides your subscribers into several groups based on various factors. This helps you create targeted campaigns to subscribers that have something important in common. For instance, if you own a pet store, you could segment users based on what pet they have, so that dog owners only receive content on dogs and bird owners are only sent content on birds.
Personalized marketing is powerful because it helps customers feel connected and like they’re a person to your brand, not just a customer. To implement this type of marketing effectively, you should address users by their first names, segment users, utilize events and attributes, customize send times, and connect users to their area.
Are You Using All 5 Personalized Marketing Tactics?, business2community.com
How Marketers Are Driving Growth Through Personalized Content, forbes.com