A targeted ad campaign is the key to successful marketing. No matter how good your product is, if it doesn’t reach the right market, then nobody will buy it. It’s easier than ever to get your product in front of people who want to buy it thanks to all the online tools available.
Facebook’s Targeting Options
One of the most effective marketing tools is social media, and Facebook is one of the most popular social media platforms on the Web. Facebook allows you to create pages for your products and services, and on those pages, you can take advantage of numerous advertising and marketing services to help you reach a more targeted audience. Some of Facebook’s targeting options include setting your content to reach users in certain demographics, such as age, geographical areas, and so on.
What Is Interest Layering?
Traditionally, you only targeted certain demographics in hopes of reaching an appropriate audience. However, a concept known as interest layering makes it easier for you to reach a broader audience who might want to purchase your product or service. Basically, interest layering consists of layering your demographic target market with certain keywords and interests that spill over into other categories and help you reach a wider range of audience. Keywords alone don’t always deliver the best marketing results. By layering keywords with a corresponding topic, however, you are able to reach a more targeted audience.
Learning Vs. Analyzing
One of the most advantageous aspects about interest layering is that it allows you to learn the behavior of your audience rather than simply analyzing piles of data. Learning trends over time will offer you a clearer picture of how your audience truly acts than just studying a clumped mass of statistics all at once does.
More Focused Campaign
Through interest layering, you can also create a more focused campaign. When you follow the trends of your audience, you’ll be able to determine and predict their behaviors better. You’ll also be able to better see just who your customers are so that you can tailor your ad campaigns to them.
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers, entrepreneur.com
5 WAYS TO IMPROVE DISPLAY NETWORK PERFORMANCE BY USING LAYERED TARGETING, ppchero.com
Layers of Interests, Layers of Influence: Business and the Genesis of the National Science Foundation, jstor.org