Facebook ads are one of the best ways you can reach out to potential customers online. However, many first-time marketers fall prey to a few common mistakes that scale back the success of their campaigns. If you are planning to run Facebook ads in the near future, make sure you don’t do any of the following errors:
Failing to Test the Ad
It’s easy to fall into the trap of assuming you know what your customers want and what is best for them. This lulls many marketers into skipping the A/B testing of their Facebook ads. Testing, however, is everything when it comes to advertising on Facebook for the long haul. Be sure to test everything that makes up your ad: headline, copy, image, etc. This should provide you with the data to see what your customers find engaging, allowing you to create more effective Facebook ads for future campaigns.
Little to No Value for Users
Facebook ads need to provide a good amount of value to a Facebook user. Otherwise, they won’t use up their valuable time clicking on your ad. The best way to do this would be to include your value proposition in your headline. Be clear about what you promise you can deliver or what makes you different from your competitors. As for the ad copy, show how what you have to offer can address the challenges or the needs of your target market.
Landing Page is not Mobile-Optimized
Many Facebook ad marketers now understand the value of a landing page that is related to the premise of their ads. However, many marketers still make the mistake of not having a mobile-responsive landing page. A large number of people access Facebook from their mobile devices, so your landing page should be able to load quickly and display properly for their screens.
3 Deadly Sins of Facebook Advertising, entrepreneur.com