online shopping

Make Customers Notice Product Suggestions with Personalized Marketing

As new businesses enter the eCommerce world one after the other, competition can only get tougher for you. With plenty of competition, not only will it be harder to attract customer’s attention, it will also be more difficult to keep them interested. So how do you stand out from the crowd? With personalized product suggestions.

Customers today love receiving the ‘personal touch,’ and so you need to make them feel your website, shop, and products are created exactly for them. They’d love it if your online store is able to give them product suggestions to keep in mind until the next time they feel like shopping. Quite simply, customized product suggestion is the new face of personalized marketing.

Customized product recommendation isn’t based on assumptions and gut-feelings. To achieve real personalized marketing in your product recommendations, it’s important to remember that that you’re supposed to engage with shoppers in a personal way, not just fill up blanks and hope something works.

True personalization with your product recommendation combines multiple data sources such as age, gender, location, interests, online shopping behavior, social media activities, etc. as such, you need to use different marketing tactics for different campaigns.  Each campaign targets a different customer segment, displaying data-driven content to entice shoppers or bring them back.

Nevertheless, there are general rules to personalized product suggestions that you must follow. These are:

  • Engage customers with appealing images and catchy headlines
  • Help along your customers as they shop by displaying similar products and upsells
  • Make dynamic content that requires minimal input from users to increase engagement

Product recommendations work wonders in customer service, retention and increased sales. It may seem complicated, but it’s not totally rocket science. Learn more about personalized product suggestions and how they can benefit your business from a successful and up-to-date digital marketer in your area.

Sources:

Ecommerce Chart: The most effective types of personalized product recommendations, MarketingSherpa.com

How effective are personalized product recommendations for Ecommerce?, SmartInsights.com

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