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Marketing the Occasion: Tips for Sending Effective Seasonal Emails

Studies show that holiday-related emails are opened at rate of 15.5% — 14.2 points more than other types of email. That’s because Black Friday and Christmas, among other days, compel people to shop – and look for good deals everywhere, including their inbox.

So what can you do to make your email ads impressive and effective?

Give them what they want

If consumers are searching for good deals, give them one. Give them plenty. Send out emails about special offers and discounts. Promote products that people can’t resist checking out – and buying – for a particular occasion.

Special offers aren’t limited to products. Think about extra services you could pamper customers with on holidays: free shipping, gift wrapping, or complimentary gift certificates or coupons at a complementary business.

Make sure your emails drive in your point. Personalize your email’s subject line – and keep it short and snappy. Subject lines with holiday-appropriate emojis are reportedly opened 45% more than those without.

Your email’s content should be concise and compelling, too. Say all the pertinent details without bogging your recipient down. You could add questions to further pique curiosity – and should never forget to insert a call to action like “Order now!”

Help them get it

Sometimes, though, the customer looking for deals doesn’t know what to order – yet. That’s why you should try sending them shopping guides through email.

People will appreciate emails like “Christmas Shopping for the Bookworm in Your Life”, “Halloween Costume Ideas for People Scared of Halloween”, or “Mother’s Day Gifts for Moms Who Have Everything”. You don’t have to provide them a 20-point list or show off your entire catalog. Just give them choices to start with, personalized according to their profile and shopping history.

Holidays are among the busiest times of the year, so if you can offer your customers great deals and extra time, they might find it’s your business that’s worth celebrating.

Sources:

 The Ultimate Guide to Holiday Email Marketing. CampaignMonitor.com

 Why Email Marketing Is More Effective During the Holidays. INC.com

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