Studies show that holiday-related emails are opened at rate of 15.5% — 14.2 points more than other types of email. That’s because Black Friday and Christmas, among other days, compel people to shop – and look for good deals everywhere, including their inbox.
Email marketing is more popular than ever. Powerful and affordable, email marketing is allowing marketers to reach their customers and deliver the right content to the right person at the right time. So where is it all headed, you may ask? Email marketing experts are predicting big changes in the industry, with predictive data analysis… Continue reading Where Should You Focus Your Email Marketing Campaign Effort this Year?
As new businesses enter the eCommerce world one after the other, competition can only get tougher for you. With plenty of competition, not only will it be harder to attract customer’s attention, it will also be more difficult to keep them interested. So how do you stand out from the crowd? With personalized product suggestions.
After you check an item online, you’re surprised to see similar and related ads on your social media pages. Walking by your favorite coffee chain, you suddenly receive a notification for a $1 discount in your device’s mobile wallet. You open your favorite rideshare service, and a discount is waiting for you there as well.… Continue reading Personalized Marketing Without Seeming Too Intrusive to Customers
Brand Awareness ads are a recent addition to Facebook’s ad platform. With this new marketing tool, Facebook can now tell how much time their users spend looking at ads. With this information, Facebook can inform businesses which people are more likely to watch and recall their ads so they can adjust and course-correct their campaigns… Continue reading Small Businesses Must Learn to Use Facebook Ads for Brand Awareness
Facebook ads are one of the best ways you can reach out to potential customers online. However, many first-time marketers fall prey to a few common mistakes that scale back the success of their campaigns. If you are planning to run Facebook ads in the near future, make sure you don’t do any of the… Continue reading Facebook Ads: 3 Costly Mistakes You Should Definitely Avoid Committing
By now, many marketers understand that email is a must-have tool in their online marketing arsenal. But how can you harness your emails and guarantee that they bring in the results you want to see? Consider these three email marketing best practices and see how you can harness them to your advantage. Make sure… Continue reading Follow This Simple Checklist to Guide Your Email Marketing Strategy