By now, many marketers understand that email is a must-have tool in their online marketing arsenal. But how can you harness your emails and guarantee that they bring in the results you want to see? Consider these three email marketing best practices and see how you can harness them to your advantage. Make sure… Continue reading Follow This Simple Checklist to Guide Your Email Marketing Strategy
Social media, apps, and smartphones are powerful tools for collecting hyper-targeted customer data. This data can be used to personalize your marketing. Personalizing your marketing assists with relationship building and helps generate more qualified leads as well as loyal customers. Connect with Qualified Leads on Social Media Many businesses make the mistake of forgetting a… Continue reading Get the Most Out of Personalized Marketing to Attract Loyal Customers
A targeted ad campaign is the key to successful marketing. No matter how good your product is, if it doesn’t reach the right market, then nobody will buy it. It’s easier than ever to get your product in front of people who want to buy it thanks to all the online tools available. Facebook’s Targeting… Continue reading How Layering Interests Make Your Facebook Marketing Efforts Effective
Timing is an important factor in email marketing that shouldn’t be overlooked. You can greatly improve your results by analyzing which times are best to send messages, as well as by determining which times are best for each segmented list of subscribers. Timing is essential for sending relevant content to those on the list. Opportunities… Continue reading How Email Open Times Can Influence Your Success with Email Marketing
Personalized marketing is important for reaching and connecting with customers. Your marketing will be more spot-on when you utilize personalization as well. Before you try more advance tips, master the five fundamentals of personalized marketing first, as explained below: 1. Address Customers by Their First Names The simplest tactic you can use is addressing customers… Continue reading 5 Necessary Components of an Effective Personalized Marketing Campaign
Facebook has more than 400,000 users checking in every minute and the company collects over thousands of data points on each of those searchers. When ads are placed in front of the right users, they can be highly effective on the most-used social platform in the world. The company’s latest innovation is what are known… Continue reading Why You Should Consider Using Multi-Product Carousel Ads on Facebook
Email marketing continues to develop beyond the simple act of delivering advertisements to a customer’s inbox. As marketers improve their craft to suit their targets, here are four strategies that forward-thinking specialists like Nosto consider using to keep pace in the industry.